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WEEK 3 MEDIA BLOG POST (FORUM)

Instagram: Willsonville Toyota



https://www.wilsonvilletoyota.com/
https://www.facebook.com/WilsonvilleToyotaScion/
https://twitter.com/Toyota

It is a popular company, and it is a good vehicle as well. My father owned a couple growing up. 
I first learned how to drive stick when I was about seven years old.

I searched this company because I hear their advertisements on 95.5 all the time. 
They seem nice, and I realize that is their advertisement. Plus, my dream vehicle is a Toyota Tacoma.

This company uses Facebook, Instagram, Radio, and TV. They use these things in order to promote their brand. 
I personally know that it works because it has worked on me as well. They have one advertisement on the radio that discusses their integrity. 
It was the one that had me sold on the company. 
They have other people, and their experiences in this advertisement. I believe that it works. 
They also call back throughout the year to check up on you to see if you found the right vehicle. As I browse on their Instagram today, I am noticing free coffee. People love free coffee. 
They are advertising "did some say free coffee? Whether you're searching for a new car or waiting for service to be finished on your current car, we always have free freshly brewed coffee- and an awesome espresso machine if you prefer a latte or a mocha!"
On Instagram they are showing what days they are closed, and what days that they have sales going on. There are different trucks, and different colors. 
They also are discussing integrity, and I think it is pretty important within a company to note. 
They had a picture of a dog, and pictures of camping stuff as well. 
   






The target audience is people who like trucks. The company does have cars, but they are known for their trucks the most. 
They are known for their long lasting trucks. Their audience includes people who like to be outdoors, and people who have values. 
For me, the audience are people who like the outdoors, dogs, honesty, trucks, and a company who has integrity. I do think its working.
If it wasn't working, this company wouldn't be around. They wouldn't be doing so well either. They worked for me to. I have been into several different dealerships, and the people have always been so wonderful. 
I didn't get what I wanted, but it was okay with me. It was okay with me because they were so nice. One day, I will own a Toyota Tacoma. I would say their advertisement absolutely works. 




If I were a product manager, I would advertise more in the family values when it comes to commercial or pictures. 
It is one thing that I did not notice as much. People value their friends and their families. 
I would put more advertisement in that sort of stuff. People in Oregon love the Oregon Country Fair.
It could be an example of how to advertise the Toyota brand. It is fun, friendly, relaxing, welcoming, and family can get together. 
You could take your truck and camp, or just go for a day with your family.   
I did not see much family photos, so i think this is something that should be floating around a whole lot more, and I do believe it could drive up the sales for the company even more. 


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